You will connect audience insight, creative campaigns, data and technology into a repeatable brand-to-demand engine.
You can set direction, get into the platforms, challenge weak signals and show what is working in terms the business understands.
- Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear
- Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed
- Audience and creative effectiveness: You use account, persona, intent and first-party insight to shape targeting and journeys. You work with Product Marketing, Campaigns, Brand and Sales to test messages, offers, creative and landing pages for CIOs, CISOs and other decision-makers
- Measurement and commercial impact: You partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue. You establish conversion, naming, UTM, tracking QA and reporting standards. You use attribution as one input to investment decisions and explain its limits clearly
- A scalable operating model: You build briefs, targeting rules, creative requirements, launch checklists and campaign blueprints that improve the speed and consistency of activation
- Experimentation and AI: You run a disciplined test roadmap across audiences, creative, landing pages and channel mix. You use AI to accelerate research, analysis, creative iteration, reporting and workflow automation, with human review and clear measures of impact