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Growth & Paid Media Manager (w/m/d)

München
Full-time
Permanent employee

Your tasks

  • Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear

  • Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed

  • Audience and creative effectiveness: You use account, persona, intent and first-party insight to shape targeting and journeys. You work with Product Marketing, Campaigns, Brand and Sales to test messages, offers, creative and landing pages for CIOs, CISOs and other decision-makers

  • Measurement and commercial impact: You partner with Marketing Operations and RevOps to connect media activity to CRM opportunities and revenue. You establish conversion, naming, UTM, tracking QA and reporting standards. You use attribution as one input to investment decisions and explain its limits clearly

  • A scalable operating model: You build briefs, targeting rules, creative requirements, launch checklists and campaign blueprints that improve the speed and consistency of activation

  • Experimentation and AI: You run a disciplined test roadmap across audiences, creative, landing pages and channel mix. You use AI to accelerate research, analysis, creative iteration, reporting and workflow automation, with human review and clear measures of impact

Your profile

  • Substantial hands-on B2B paid media and growth experience, ideally with complex technology and mid-market or enterprise buying groups

  • Evidence that your work improved qualified pipeline, opportunity progression or revenue, not just clicks and lead volume

  • Strong command of search and paid social, plus judgment about when other channels merit investment. You can challenge platform defaults and agency recommendations

  • Fluency in CRM-linked measurement, conversion tracking, experimentation, funnel analysis and budget allocation

  • A practical AI-enabled approach: you can describe workflows you've built, what they improved and how you checked their outputs

  • Commercial judgment and ownership: you diagnose problems, recommend action and follow through without waiting for a perfect brief

  • The ability to turn complex performance data into clear recommendations for Marketing, Sales, RevOps and senior leadership
  • You work confidently in German and English (C1)

What we offer

  • Collegial environment: A team of around 140 people who will welcome you with open arms, support you, and with whom you'll have a lot of fun
  • Comprehensive onboarding & modern equipment: On your first day, you'll receive an onboarding package of modern hardware (headset, monitor, etc.). If you're a developer, you decide for yourself which hardware you'd like to work with. In your first few weeks, you'll get a buddy by your side and go through a structured onboarding process
  • Sports or shopping: With EGYM Wellpass, you can use a wide range of sports and wellness offerings across Germany. Prefer home workouts or shopping? No problem! Choose a voucher of your choice worth €50 per month
  • Job bike or Deutschland Ticket: Choose whether you'd rather have your Job Rad (company bike) or your Deutschland Ticket subsidized. If you go for the Deutschland Ticket, you only pay €23 yourself. And the best part: you can still sign a Job Rad contract, it just won't be subsidized
  • Boost your (mental) well-being with Nilo Health: Book 1:1 coaching sessions with leading psychologists or access countless workshops and round tables on a variety of topics, whether private or work-related
  • Take a break from everyday work with 30 days of vacation: Rest and recharge so you can come back and get going together with us
  • Mobile working: We'd love to see you in the office! We have all kinds of treats and other perks there to make working together not only fun, but also well catered. Mobile working is completely flexible in most teams and possible by arrangement in some teams
  • Relocating? We've got your back! Moving for your new job with us? We'll support you with up to €2,000 so that your start with us goes as smoothly as possible
  • Professional development: FTAPI is growing, and so that you can grow with us, you have various options and a budget to drive your development forward
  • Top-notch catering: Didn't have time for a leisurely breakfast after getting up? No problem, we've got you covered! At FTAPI, there's a huge selection of muesli and fruit. When the weather is nice, we love to grill on our roof terrace, and if you hit an afternoon slump, you'll find plenty of snacks in our kitchen
  • Regular team and company events: Whether it's the summer party, Wiesn, Christmas party, or grilling on our roof terrace, there's always something going on

About us

We bring culture to life: Follow our team’s daily work life on Instagram and learn more about what it’s like to work with us on YouTube. Includes a tour of our Munich office.

We Are FTAPI – the leading platform for secure data exchange.


At FTAPI, we protect and digitalize sensitive data for companies worldwide. Guided by our vision, “Protect what matters,” we are committed to helping organizations achieve compliance and efficiency by giving them full control over the exchange of their sensitive data. Since 2010, over 2,000 companies and more than a million users have placed their trust in us – from public administration, over healthcare to industry. Why? Because our platform combines security, user-friendliness, and automation.
FTAPI is supported by leading European investors focused on digital sovereignty and cybersecurity. Together, we are driving sustainable digital transformation in the DACH region and beyond.


Join our team and help shape Europe’s digital future with us!


At FTAPI, we place great value on an inclusive culture where diversity is not only accepted but actively promoted. We respect and value the individuality of every team member, regardless of gender identity, background, age, sexual orientation, religion, educational background, or ethnicity.
We firmly believe that a positive work environment boosts productivity and contributes to personal growth. Every employee should feel welcome at FTAPI and have the opportunity to reach their full potential. Respect and appreciation are the cornerstones of our corporate culture.